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He speaks loudly, rolling his R’s in grand fashion, as only a Dutchman can, and, when talking about the WHM, his eyes turn almost feverish. As usual, he’s shirtless, scraggly-bearded and happy to expose what for a 58-year-old man is an impressive array of muscles. He’s come to the States to participate in a Michigan-based medical study and to try to find donors to help support his cause. Today, Hof has plopped himself into a chair next to a gleaming Airbnb-rented Airstream trailer set high above a coastal California canyon. The Private Lives of Liza Minnelli (The Rainbow Ends Here) In all, he has claimed 26 world records for his various feats, including the Guinness World Record for longest ice bath (1 hour, 52 minutes and 42 seconds), enabling him to rightfully be called “the Iceman.” But that’s not enough for him. It doesn’t matter to him that over the past few years he’s become some kind of global cultural phenomenon, making media appearances all over (Discovery Channel, ABC, NBC, National Geographic Channel) to provide the lowdown on not only his breathing technique but also his nearly superhuman ability to withstand cold, which is another part of his method and always a crowdpleaser. Here he is, claiming to hold the secret to curing MS, arthritis, diabetes, fear, depression, anxiety, pain, PTSD, bipolar disorder, cancer, you name it, and nobody seems to care.
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Wim Hof’s position on big-big-name celebrities like Jim Carrey, Harrison Ford and Tom Cruise is that they are going to help take him and his far-out, revolutionary, health-restoring way of deep breathing, known as the Wim Hof Method (WHM), to the next level.